Affiliate Marketing

Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Compensation or commission may be made based on a certain value for each exposure (CPM), visit (Pay per click), registrant or new customer (Pay per lead), sale (usually a percentage, Pay per sale or revenue share), or any combination of them.

For online merchants like you, affiliate marketing is a perfect of advertising and promotion because it is a “pay for performance model”, meaning that you do not incur a marketing expense unless results are realized. Some our clients owe much of their growth and success to this marketing technique, especially small and mid-size businesses that we work with.

Affiliate Program Management

Creating and growing a successful affiliate marketing program requires a considerable amount of skill, tact, maintenance, and time. In a time when almost every online merchant has an affiliate program, it is necessary to have a dedicated team of affiliate marketing experts in order to assist in differentiating yourself from the competition. Affiliate marketing is similar to every other sales channel; you get out of it what you put in to it. Having a dedicated account manager for the program is just the start. In order for the program to grow a flourish, you need to be able to find, recruit, and assist performance of the top affiliates within your niche.

Affiliate Program Management Services

Sayers Media Group offers a wide variety of affiliate program management services. Our complete outsourced affiliate program management service includes the following:

  • Initial Consultation

    Beginning with an initial consultation that will include an analysis of competing affiliate program offers, Sayers Media Group will work with your team to create an affiliate program strategy and execution plan that will not only differentiate you from the competition, but enable you to generate incremental sales growth.

  • Affiliate Program Creation and Launch

    Based on your situation, Sayers Media Group will work with you to decide on the proper affiliate software platform, the need or importance of joining an affiliate network, consult on commission levels, performance incentives, integrating online and offline promotions, creation of text links, text link ads, banners, and product data feeds. Once this has been decided on, Sayers Media Group will work with you to put out a press release about the new program.

  • Affiliate Program Promotion

    Sayers Media Group offers an affiliate program promotional service that has been built to help clients better promote their program and offerings to potential affiliates. This program marketing services utilizes a variety of online and off-line vehicles to drive awareness and participation in your program.

  • Affiliate Recruitment and Management

    Once your affiliate marketing program has been launched, Sayers Media Group will pro-actively recruit new affiliates, leveraging the optional affiliate program promotion vehicles chosen by you, our large network of affiliate partners, and direct solicitation. The Sayers Media Group team will work with your top affiliates on a weekly basis, while every affiliate will be contacted no less than twice per month, via a affiliate program email that highlights current promotions, promotion tips, and success stories.

  • Affiliate Program Performance Reports

    On a weekly basis Sayers Media Group will meet with your team to deliver the previous weeks performance reports. These weekly reports contain weekly sales orders, sales revenues, commissions, cost per order, total visitors, total unique visitors, and number of affiliates within the program. From this data and these meetings, any necessary adjustments or changes to the program can be made.

  • Affiliate Tools

    Sayers Media Group has created and developed a number of affiliate marketing tools to help your affiliates succeed. In addition to our current affiliate marketing tools, Sayers Media Group has the capability to develop custom tools and solutions for your affiliate program (and affiliates) in order to make the promotion, marketing, and success of your program easier.

Interested in a price quote for Sayers Media Group’s Affiliate Program Management Service? Get a FREE Affiliate Program Management Quote here.

Affiliate Program Consulting

Are you already working with an outsourced affiliate program management firm or managing your affiliate program in-house and are in need of a third party to offer in-depth analysis of your program? Perhaps you are in need of a new strategy to take your program to the next level or possibly you need assistance marketing your affiliate program to potential affiliates. Our affiliate program consulting is composed of one hour sessions in which you gain access to Sayers Media Group’s top minds on affiliate marketing. During these intimate sessions, no question or topic is off limits. For those desiring multiple sessions around a single or series of topics, Sayers Media Group will work with you to create a discussion schedule in order to keep each session on target in order to ensure maximum return on your investment.

Interested in a price quote for Sayers Media Group’s Affiliate Program Consulting Service? Get a FREE Affiliate Program Consulting Quote here.