Blog Marketing Services

Blog, short for Weblog, is a user-generated micro-site in which entries are made in a personalized manner. Blogs are typically written by individual(s) within a company as they are meant to be highly personalized. The unique and flexible nature of blogs and the blogoshpere (community of blogs) makes blogging a most for any company - whether they are directly selling on the web or not. There are many uses and benefits of business blogging. Here is some more information

Benefits of Business Blogging

There are many benefits to business blogging. Here are some of the top benefits derived from your business starting a blog.

  • Build Credibility and Expertise: Business blogs offer the ideal pulpit from which to build credibility and expertise within your industry through the sharing of thoughts, insights, and opinions. Strategic blogging empowers individuals and companies alike, to become thought leaders within their industry.
  • Business Networking: The social nature of blogging lends to blogs linking to other blogs. These links “carry” conversations from one blogger to another blogger. These online conversations, just like those made off-line, build relationships. Strategic blogging gives individuals and companies access to a network of individuals and companies that would otherwise be unobtainable in such a short amount of time.
  • Intimate Customer Interaction: Blogs are personal and intimate because they are written in a non-corporate, first person point of view. Rather than talking at your customers, your blog allows you to hold open conversations with your customers. Strategic blogging builds loyal customers through open two-way communications that ultimately bolsters your company’s level of service and product offerings.
  • Change The News Dynamic: We have all heard the adage, “If you can’t beat them. Join them.” For many, getting noticed by members of the media is a struggle. Blogging changes the news dynamic in that you do not have to pitch your company, story, or ideas to a journalists and news reporters, because by blogging, you BECOME the journalist and reporter. Want to have a story about your company picked up by members of the media? Write about it on your blog and watch the word travel.
  • Fortify Your Brand: Extending your brand name, buy building your credibility and expertise, expanding your network of business contacts, creating intimate conversations and positive experience for your customers, and generating news coverage for your products and services, can all be accomplished through blogging. The end result of which is a strong brand name, a position of market leadership through thought and innovation, supreme customer loyalty, and increased business revenues.

How to Use a Business Blog

There are an unlimited number of ways to use a business blog. Here are some of the most effective ways to begin using your business blog.

  • Unveil new products and services
  • Post company news, notes, and happenings
  • Write about how to use your product and or service
  • Product or service tutorials (white papers, case studies)
  • Thought and Commentary on Your Industry at Large
  • Report news on industry at large
  • Highlight customers and business partners
  • Interview other industry bloggers and leaders
  • Conduct polls and surveys
  • Sneak peeks at upcoming products and services
  • Run special contests and promotions for blog readers
  • Reply to frequently asked questions through your blog

Sayers Media Group Blog Services

Blog Creation

Sayers Media Group will design and create a custom blog that reflects the current styling of the client’s website and install the software on one of the client’s sub-domains or separate domain if requested. We will create a custom theme for your blog, built on and open and extensible platform, with complete preference, and category set-up. Included in the design and creation portion of our blog marketing service is the proper title tag, META tags, on page title, and internal linking structure for the blog. The site will be optimized for search engines such as Google, Yahoo!, and MSN in addition to being set-up to automatically alert other blog news engines when new content is added.

Blog Maintenance

Sayers Media Group offers a robust blog maintenance package that includes providing monthly hosting services along with ongoing support and technical assistance, reporting on blog visibility and usage, blog visitor statistics program for tracking blog visitor activity, establish RSS subscriber tracking metrics, initiate blog linking and blog search engine directory submission campaign – contact other blogs for links, submit blog to major blog directories and traditional search engine directories, and making RSS feed of blog available for syndication – submit blog RSS feed to RSS search engines and news aggragator directories.

Blog Consultation

Sayers Media Group will consult client on the best strategies, topics, and methods to gain links, traffic, and drive revenues to client’s web-store. We have the ability to create and implement a blog strategy for your company that includes identifying topics and angles to pursue for optimal visibility, traffic, branding, and revenues. Included in our blog consulting is also the ability to create custom viral marketing plans, suggest ideas for link bait, and how to write for search engines and social media networks such as Digg, reddit, and Netscape. We can also train your staff on how to perform all aspects of blog marketing.

Blog Content Creation

Sayers Media Group has the ability on a daily, weekly, or monthly basis to create high quality custom content that is tailored to the specific needs of your blog marketing campaigns. There are numerous different types of content we can create. From New or press releases, new product or service announcements, industry thought pieces, how-to’s, white papers, case studies, reviews, link bait, video, and other viral marketing content, Sayers Media Group creates blog content that is built to grow your company’s blog.

Due to the highly custom nature of business blogs, Sayers Media Group would like to get a little more information about your business and how we can assist you with your business blog. Please use the request for services form so that we can be in a better position to serve you.