Press Release Optimization

Press release optimization is one of the latest techniques in the world of PR 2.0 that combines techniques from search engine optimization, social media optimization, and new media optimization. Press release optimization is a process by which each press release that needs to be issued is looked at from a keyword search phrase (phrase a search engine user would type in) view in order to maximize it’s search result ranking in engines like Google, Yahoo!, and MSN, in addition to sites like Google News, Yahoo! News, and MSN Newsbot.

As stated above press release optimization is also about leveraging social media. Social media is a term used to describe the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. These include social bookmarking sites such as Technorati, Netscape, Reddit, and Digg. A properly optimized press release, that allows for submission to these social media outlets, has in the past generated more than 20,000 unique visitors to a client’s site in less than a week. This is the sort of coverage and exposure most company’s only dream about!

With the ever changing landscape of new media, including instant journalism and the rise of in importance of blogs, their is a need to convey information in alternative formats in order to increase the ease of which these new media outlets consume your press release information. While the news-wire is still utilized, a second, new media press release is also created, and hosted on your site that is custom tailored for bloggers, new media and instant journalists.

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